Case Study: CFAST achieves 64% automated email open rate and streamlined lead nurturing with Brevo

French B2B Start-up CFAST Achieves 64% Open Rate with Automated Email Campaigns

CFAST, a Dijon‑based French telco software start‑up serving alternative telecommunications operators, faced a niche B2B market with long, complex sales cycles and lacked efficient lead capture and KPI tracking. To address this, the team adopted Brevo’s email and marketing automation tools—using forms, newsletters and automation—to better capture contacts and deliver the right messages at the right time.

Brevo implemented forms, audience segmentation and automated workflows so CFAST could track lead activity, tailor communications and nurture prospects automatically; the team now runs nine active workflows and monitors email engagement and site visits to guide follow‑ups. The impact has been measurable: automated email open rates reached 64%, retention and lead qualification improved, sales‑funnel visibility increased, and the company has seen more business via referrals thanks to the Brevo‑powered strategy.

CFAST

Paul-Antoine Gerbay

Marketing Manager