Case Study: France Pare-Brise achieves personalized, high-impact communications with insurers and members with Brevo

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Preview of the France Pare-Brise Case Study

France Pare-Brise Bolsters Communications with Insurers and Members with Email Marketing

France Pare-Brise, a network of 180 independent owners operating over 360 repair centers in France, needed to strengthen internal communications between its headquarters, regional centers and insurance partners. Since 2019 they chose Brevo’s email marketing platform (Premium plan) to deliver personalized, region-specific updates, support local teams and maintain insurer relationships across a distributed network.

Brevo delivered an easy-to-use solution with contact import, segmentation and intuitive templates that the marketing team could deploy without sales support. The result: consistent, targeted campaigns (internal newsletters, intranet launch, insurer outreach) with about 50% open rates, 100% deliverability, no unsubscribes and improved click/reactivity — enabling higher engagement, more video content and measurable improvement in communications at an affordable cost.


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