Case Study: Florida Trend achieves up to 50% open rates with Brevo

Florida Trend Achieves 50% Open Rate by Leveraging Dynamic Contact Segmentation

Florida Trend, a leading Florida business magazine with about 270,000 monthly readers and 55,000 subscribers, needed a more reliable and affordable solution to support high-volume email campaigns (roughly 2 million sends per month) and new newsletter verticals without costly overage fees. The publisher selected the Brevo Enterprise plan to replace their previous provider and quickly migrate operations.

Brevo implemented the Enterprise plan with fast onboarding, dynamic contact segmentation, email marketing tools, reporting, and a dedicated Customer Success Manager, giving Florida Trend greater autonomy and cleaner, compliant lists. The result: campaigns now consistently achieve a base open rate above 20% and some verticals (notably the real estate newsletter) exceed 50% open rate, while lowering costs and speeding troubleshooting and list management thanks to Brevo’s platform and support.

Florida Trend

Robb Lee

Manager of Digital Operations