Case Study: Videdressing increases open and click rates (up to 20% opens, 15% clicks) with Brevo

Fashiontech Videdressing Increases Open and Click Rates by 15%

Videdressing, a French fashion‑tech marketplace with over 1.5 million users, faced the challenge of standing out in a crowded market while turning a start‑up into a full digital retail experience. To improve checkout reassurance, personalize the shopping journey, and drive engagement at scale, Videdressing adopted Brevo’s email marketing and marketing automation tools—using personalization, conditional content, data collection, and live chat to better support buyers and sellers.

Using Brevo’s automation, personalization and live chat features, Videdressing set up more than 50 automation scenarios, personalized subject lines and email content, and collected user preferences to tailor communications. The results were measurable: an average newsletter open rate of 30%, personalized subject lines raised opens by 20%, and adding customized email body content increased click rates by 15%, leading to higher conversions and stronger customer loyalty—benefits delivered through Brevo’s platform.

Videdressing

Guillaume Serr

CRM Manager