Case Study: Tributi achieves stronger email conversion and deliverability with Brevo

Colombian Fintech Start-up Tributi Chooses Sendinblue to Support its Growth and Value-driven Conversion Strategy

Tributi, a Colombian fintech start-up that helps taxpayers complete income declarations online, needed a more scalable email solution as its contact list surged by 200,000 to 300,000 new leads each tax season. Its previous provider charged by contact list size, which made growth expensive and inefficient, so Tributi looked for a better fit for its B2C and partner communications.

Tributi chose Brevo for its email-volume pricing, intuitive platform, and API integrations, using it to map customer data, automate targeted communications, and separate marketing from transactional email with Dedicated IP addresses. With Brevo, Tributi improved deliverability, reached a 95% transactional email open rate, and achieved more than 5% conversion on reminder emails, while also seeing stronger newsletter engagement and fewer unsubscribes.

Tributi

Simón Gómez

Growth Marketer