Case Study: Boutique Arthur achieves 12% of online sales from newsletters and accelerates e‑commerce growth with Brevo

Boutique Arthur leverages Sendinblue to accelerate its online sales

Arthur, a French leader in high‑end underwear and loungewear, faced the need to rapidly scale and professionalize its e‑commerce marketing as online demand surged during the health crisis. Seeking an intuitive tool with a drag‑and‑drop email editor, Shopify integration and automation capabilities, Arthur adopted Brevo to run email campaigns, live chat and lifecycle automation on its Enterprise plan.

Brevo implemented its platform with a dedicated Customer Success Manager, IP warming, Shopify plugin and easy‑to‑use template editor, enabling Arthur to build automated customer‑journey scenarios and better segment its database. As a result, newsletter‑driven sales rose to 12% of online revenue (up from 5%), and repeat purchase frequency increased by 8 percentage points between March and September 2020, demonstrating clear ROI from Brevo’s solution.

Arthur

Baptiste Bataille

E‑commerce Manager