Case Study: AMS (UBC Vancouver Student Union) increases email open rates by 15% with Brevo

AMS Fosters Engagement And Reaches Their Audience More Effectively Thanks to Sendinblue

AMS, the student union of UBC Vancouver representing roughly 58,000 students, needed an affordable, reliable, and user-friendly email marketing platform to communicate more time-effectively—especially as students dispersed globally during the COVID-19 pandemic. After demoing Brevo’s intuitive interface and reporting tools, the AMS team adopted Brevo’s email marketing solution (Premium plan) to replace a per-contact–charged provider.

Brevo provided reporting and scheduling features—most notably the Send at Best Time function—that let AMS reach students across time zones more effectively. Within months AMS recorded a 15% increase in open rates compared to their previous provider, improved engagement with international students, and is now planning to expand use of Brevo’s marketing automation and A/B testing to further boost results.

AMS

Rishavraj Das

Event and Digital Media Manager