Case Study: Jacadi boosts purchase frequency by 39% with Brevo

How Jacadi digitized loyalty into Apple Wallet and Google Wallet to deliver personalized, real-time engagement—and drive measurable revenue impact

Jacadi, the French premium children’s fashion brand, wanted to stand out with a more innovative, personalized way to engage customers and grow loyalty. To do that, Jacadi worked with Brevo and used mobile wallet loyalty cards as a new channel to complement its communication strategy and improve customer lifetime value.

Brevo helped Jacadi digitize its loyalty program and activate customers through mobile wallet cards, automated notifications, geo-targeted pushes, and seasonal wallet updates across email, website, and in-store touchpoints. The approach delivered strong results: walletized customers showed a 39% higher purchase frequency and 23% more revenue than non-walletized customers, while the wallet card retention rate reached 97%.

Jacadi

Déborah Mazzucato

Customer Marketing & Communications Director