Case Study: Figaro achieves 99.38% deliverability at 200M emails/month with Brevo

How they secure their critical transactional emails (alerts, applications, reminders) with Brevo's Email API — and key takeaways to replicate when volumes skyrocket

Figaro Classifieds, the French leader in classified ads for real estate and employment, needed to consolidate a fragmented email setup and reliably handle very high-volume transactional communications. With 150–200 million emails sent per month across multiple brands, the company wanted stronger deliverability, real-time reporting, dedicated support, and better governance while migrating away from Sendgrid.

Brevo provided a multi-account email architecture with dedicated sub-accounts, dedicated IPs, Email API integration, custom rate limits, and tailored IP warm-up plans for each flow. As a result, Figaro Classifieds scaled to 200 million emails per month, integrated four new feeds in one quarter, and achieved 99.38% deliverability across 945 million emails in six months, with no major incidents after stabilization.

Figaro

Germain Sigety

Engineering Director