Case Study: Kenya Airways scales its loyalty program with Brevo

Kenya Airways takes its loyalty program to new heights with Brevo’s Transactional Email API

Kenya Airways launched its Asante Rewards loyalty program in June 2023 and quickly faced a surge of new memberships. The airline needed a reliable way to instantly send confirmation emails and loyalty numbers to every new member without delays or errors, while integrating smoothly with its existing technical setup. To support this, Kenya Airways turned to Brevo’s Transactional Email API.

Brevo provided a seamless API integration and scalable sending infrastructure to handle the airline’s growing email volume, from welcome messages to points balance and status updates. As a result, Kenya Airways now sends 300k–400k emails each month and has grown Asante Rewards membership by 70% in 10 months, with thousands of new members joining every month.

Kenya Airways