Case Study: OpulenceMD Beauty achieves 12X ROAS and 100K+ new monthly visitors with Brenton Way

OpulenceMD Beauty scales to 7 figures with 12X ROAS using Brenton Way

OpulenceMD Beauty, a provider of glue-free magnetic lashes and eye makeup, sought to leverage its feature on the television show Shark Tank to drive significant ecommerce growth. They partnered with the digital marketing agency Brenton Way to capitalize on this opportunity and scale their brand through paid media and conversion optimization services.

Brenton Way executed a comprehensive strategy that included two months of pre-event content and targeted advertising across Paid Social, Google Shopping, and Display. They built retargeting campaigns that captured a significant portion of monthly brand searches and developed automated creatives to highlight product features. This solution delivered massive results for OpulenceMD, including a 12x return on ad spend, over 100,000 new monthly visitors, and 80,000 monthly brand searches, successfully converting the Shark Tank appearance into major sales growth.

OpulenceMD Beauty