Case Study: MoxieLash increases AOV and lowers CPA with Brenton Way's high-velocity creative testing system

MoxieLash increases AOV 80% and lowers CPA 24% with Brenton Way

MoxieLash, a beauty brand specializing in magnetic and glueless lash systems, faced the challenge of improving its paid growth engine. They needed to increase average order value without heavy discounting, lower their cost per acquisition, and maintain a high volume of fresh ad creative to prevent fatigue in a crowded market. They partnered with Brenton Way for paid media, creative studio, and conversion optimization services to address these issues.

Brenton Way solved this by rebuilding the campaign strategy around a high-velocity creative testing system and offer testing. Their solution involved a weekly rollout of over 100 ad assets focused on product education and bundling, paired with an AOV-focused landing page strategy. This approach allowed MoxieLash to increase its average order value by 80%, lower its cost per acquisition by 24%, and achieve a 7% ad creative CTR.

MoxieLash