Case Study: LivWellness RX triples revenue with Brenton Way

LivWellness RX triples revenue and boosts AOV 180% with Brenton Way

LivWellness RX, a direct-to-consumer telehealth and wellness platform, faced the challenge of entering a crowded market where building trust was essential for conversion. They needed a full-funnel acquisition system that could scale while adhering to strict platform policies and avoiding risky medical claims. They partnered with the vendor Brenton Way to build this system from the ground up.

Brenton Way built the LivWellness RX brand identity, Shopify experience, and a full-funnel marketing architecture including paid media, social, email, and creator content. The solution was tailored to different therapy intents, focusing on trust, privacy, and professional credibility. This approach tripled revenue, increased average order value by 180%, achieved a 22% repeat purchase rate, and scaled paid media to a 6x return on ad spend for LivWellness RX.

LivWellness RX