Case Study: Haute Minute Makeup achieves 7x blended ROAS with Brenton Way’s UGC-led paid media system

Haute Minute Makeup drives 7x blended ROAS with Brenton Way

Haute Minute Makeup, a D2C clean beauty brand, faced the challenge of making the value of its compact, travel-friendly makeup products instantly clear in paid social ads to drive scalable revenue. They needed to avoid creative fatigue and move beyond generic content volume, requiring a system that could tie creative testing directly to business outcomes like blended ROAS. They partnered with the vendor Brenton Way for paid media and creative studio services.

Brenton Way built a UGC-led paid media system organized around real customer use cases and buying moments. This solution provided a steady pipeline of targeted creative assets and anchored media decisions to business outcomes. The program delivered measurable impact for Haute Minute Makeup, including a 7x blended ROAS, an $80 average order value, and a 120% top-line revenue lift.

Haute Minute Makeup