Case Study: Hannah Blount Jewelry scales to $160K+/mo in attributed ads revenue with Brenton Way

Hannah Blount Jewelry scales to $160K/mo at 7.4x ROAS with Brenton Way

Hannah Blount Jewelry, a New York-based fine jewelry studio specializing in unique, handcrafted pieces, partnered with the vendor Brenton Way to solve a significant challenge. The brand's one-of-a-kind inventory and made-to-order production model made traditional performance marketing fail, as standard product retargeting and discount-led creative were ineffective and would erode its luxury equity. Brenton Way was tasked with building a paid acquisition engine to scale revenue without industrializing the artisan brand.

Brenton Way solved this by rebuilding the paid acquisition system around three durable creative pillars—The Maker, The Story, and The Object—and implementing a full-funnel architecture on Meta and Google. This approach focused on brand storytelling and founder-led content rather than individual products. The solution drove $160K per month in attributed ads revenue at a sustained 7.4x average ROAS, with top-performing creatives reaching up to 16x ROAS.

Hannah Blount Jewelry