Case Study: FOREO achieves $450K+ in monthly paid media revenue with Brenton Way

FOREO adds $450K+/mo in revenue with Brenton Way

FOREO, a Swedish high-end beauty-tech company, faced the challenge of establishing a stronger U.S. presence in a saturated premium beauty market. They needed to increase sales and market penetration among diverse audience segments without resorting to discount-led strategies that could erode their brand's premium positioning. The vendor Brenton Way partnered with them to address this through a paid media, creative strategy, and attribution program.

Brenton Way implemented a segmented creative and multi-platform media strategy. They developed distinct creative for different age cohorts and inclusive creative for key demographic markets, then deployed it across channels like Meta, TikTok, and OTT/CTV, with each platform assigned a specific role in the customer journey. This solution drove measurable impact, adding over $450,000 in net-new monthly revenue, preserving a $140+ average order value, and achieving a 38% paid ad click-through rate while reaching over 6 million consumers monthly.

FOREO