Brenton Way
24 Case Studies
A Brenton Way Case Study
Few Moda, a sustainable fashion ecommerce brand, faced challenges with underperforming and siloed paid media campaigns that failed to effectively target their core mid-tier market segment. They partnered with digital marketing agency Brenton Way to improve their paid media performance and conversion optimization.
Brenton Way solved this by integrating retargeting campaigns and running multiple rapid A/B tests on product carousels. They also analyzed the user journey to create a more cohesive web design. This strategy resulted in a measurable 9X return on ad spend (ROAS) within six months, along with a 32% reduction in cost per lead and a 14% increase in add-to-cart rates.