Case Study: Family First achieves a $250K monthly pipeline with Brenton Way

Family First builds a $250K monthly pipeline with Brenton Way

The customer, Family First, is an employee-first health platform offering comprehensive caregiving support solutions. They faced the challenge of breaking into the saturated B2B healthcare market to reach key stakeholders in companies and build a new sales pipeline. They partnered with the vendor Brenton Way for services including cold email, SEO, and content marketing.

Brenton Way developed a full-funnel engagement process using targeted cold email and LinkedIn outreach, supported by SEO-optimized content that addressed specific employee pain points. This solution drove a 740% increase in SEO rankings and generated 38 monthly cold leads. The campaign successfully built a new monthly sales lead pipeline worth $250,000 and achieved an 18% overall site conversion rate for Family First.

Family First