Case Study: Cleure achieves 8X ROAS with Brenton Way

Cleure boosts ROAS to 8X with Brenton Way

Cleure, a trusted brand for sensitive-skin personal care products, faced the challenge of becoming a category leader in the highly competitive skincare market. They needed to translate their clinical credibility into a scalable digital acquisition system and reduce friction for shoppers navigating their product catalog. Brenton Way was engaged to expand Cleure's digital presence through a multi-channel strategy.

Brenton Way implemented a solution centered around a guided skincare quiz for product discovery, which was supported by paid social, PPC campaigns, and influencer marketing. This approach connected education with conversion optimization and personalized retargeting. The results were significant, with Cleure achieving an 8X ROAS, a 44% reduction in customer acquisition cost, a 66% increase in add-to-carts, and an additional $50k in monthly recurring revenue.

Cleure