Case Study: Iceland Foods reduces costs and modernises its data estate with Brennan IT and Azure Synapse

Iceland Foods cuts data costs and modernizes its estate with Brennan IT

Iceland Foods, a major UK food retailer, faced the challenge of replacing its end-of-life proprietary data platform. The business needed a modern solution to extract more meaningful insights from its data and to enable the use of machine learning and AI technologies. To address this, they partnered with vendor Brennan IT, which proposed a solution built on Microsoft Azure Synapse.

Brennan IT implemented a new modern data warehouse using Azure Synapse, which introduced high availability and disaster recovery. The solution provided easy access to information for business leaders, simplified data ingestion, and streamlined recruitment and training. For Iceland Foods, the migration resulted in significantly reduced operational costs and a successful transition from a capital expenditure to an operational expenditure model.

Iceland Foods