Case Study: Upgraded Life Festival achieves 1,300+ meetings and 65% adoption with Brella

Upgraded Life Festival Wanted a Networking Tool to Deliver Connections Their Attendees Needed

Upgraded Life Festival, organised by Upgraded in Helsinki, needed an easy, low‑threshold networking tool to help health startups, providers and influencers make strategic connections. To solve that challenge they partnered with Brella — deploying Brella Enterprise (the vendor’s matchmaking and meeting platform) — beginning in 2015 and continuing a three‑year collaboration.

Brella implemented its Enterprise platform and unique matchmaking algorithm to surface relevant attendee matches and schedule meetings, making networking simple and scalable. The results: over 1,300 meetings across 1,200+ users, a 65% average adoption rate, international collaborations (startups meeting investors and global speakers), and a sustained three‑year partnership — demonstrating Brella’s measurable impact on connection and engagement at Upgraded Life Festival.

Upgraded Life Festival

Maria Nygård

Head