Case Study: Junction achieves a seamless hybrid hackathon uniting 11 global hubs with Brella

Uniting 11 Global Hubs Under One Forward-thinking Banner

Junction, a Helsinki-born hackathon organizer that has grown into a global movement (flagship event draws ~1,500 developers and designers), faced the challenge of delivering a consistent, high‑quality participant experience across distributed hubs while streamlining a fragmented tech stack. To enable a hybrid model that let people join locally or virtually and keep partners aligned, Junction turned to Brella and its hybrid event platform, integrating it alongside their own app to unite their global community and organizer network.

Brella provided a single platform with time‑zone support, clear navigation, matchmaking for recruitment and team building, embedded livestreams, 1:1 meeting bookings, and detailed virtual partner booths, which allowed Junction to run 11 synchronized hubs worldwide. The result: all hubs were connected and aligned, partners met their goals, attendees praised the intuitive app, and collaboration thrived — notably one winning team was entirely virtual — proving Brella’s platform delivered measurable impact for Junction’s hybrid hackathon.

Junction

Virva Brax

Head of Marketing & Communications