Case Study: TechCrunch Disrupt generates 8,500+ startup–investor meetings and 71% pre-event engagement with Brella

TechCrunch - Customer Case Study

TechCrunch Disrupt, run by TechCrunch, is a global startup conference where early-stage companies meet venture capital and media. The event faced the challenge of automating and streamlining high-quality 1-to-1 meetings between startups and investors, so TechCrunch partnered with Brella and its matchmaking/event manager solution to help attendees create detailed profiles, find strong matches, and schedule meetings efficiently.

Brella’s platform was rolled out across nine Disrupt events over a three‑year partnership, enabling roughly 8,500+ meetings between about 5,000 startups and investors and achieving a 71% average pre‑event engagement rate. TechCrunch uses the Brella event manager to tailor matchmaking by region and plan multiple events, and attendees report tangible outcomes—one founder credited a single 20‑minute Brella meeting with accelerating product development by approximately four months.

TechCrunch

Ned Desmond

Chief Operating Officer