Case Study: TechBBQ achieves 2,800 meetings and stronger in-person networking with Brella

TechBBQ brings AI-powered matchmaking back to in-person

TechBBQ, the largest startup and innovation summit in Scandinavia, sought to provide efficient, structured networking for its in-person return after a virtual event. Their challenge was to ensure no networking opportunity was left to chance for their 4,500+ attendees, specifically aiming to foster pre-event engagement and host more 1:1 meetings. They partnered with Brella for its AI-powered matchmaking platform to achieve these goals.

Brella implemented a strategy built on data-driven matchmaking categories, a pre-event communication plan to educate users, and a strategically placed onsite networking area. The solution successfully generated 2,800 meetings with a 39% acceptance rate, a significant increase from the previous year. Additionally, nearly 12,000 messages were exchanged, and the event went completely paperless, greatly enhancing the attendee experience and operational efficiency for TechBBQ.

TechBBQ

Mikkel Bendixsen

Head of Events