Brella
28 Case Studies
A Brella Case Study
Emax is a Swedish forum that helps leading young entrepreneurs gain inspiration, share knowledge and expand their networks. Faced with the need to move EMAX 2020 and EMAX Norway fully virtual because of COVID-19, Emax turned to Brella, the world’s leading virtual event platform, to replicate the in-person networking and learning experience online.
Using Brella’s virtual event platform in a self-service setup, Emax quickly configured and updated events and delivered an unexpectedly strong digital experience. Post-event scores matched or exceeded in-person ratings, with a networking score of 5.45 (0.4 higher than usual) and standout engagement metrics—average engagement per user of 27.8 and 38.8 versus a typical 16—while attendees reported forming real new contacts; Emax will continue to use Brella for future virtual programs.
Jonathan Rudman
Chief Executive Officer