Case Study: Nordic Business Forum achieves record 3,500 meetings and 78% pre-event engagement with Brella

Nordic Business Forum Has Scaled Their Networking Experiences to the Next Level, Consistently Reaching Higher Numbers Year After Year

Nordic Business Forum is a leading business conference organizer best known for its annual Helsinki event that draws over 5,700 attendees from 30+ countries (25% CEOs). Facing a networking efficiency problem with 5,000+ participants, the organizers needed a reliable platform that could host thousands of users, help attendees find valuable connections, and double as an event app; they chose Brella for this purpose.

Brella provided its networking platform—leveraging a matchmaking algorithm, elegant UX, custom pages and schedule features—and worked with Nordic Business Forum’s team on a pre-event engagement plan. As a result, 78% of attendees joined Brella and began scheduling before the event, nearly 3,500 meetings took place over two days (a record high), and across six events Brella has supported 16,500 users and about 13,000 meetings, demonstrating clear, measurable impact.

Nordic Business Forum

Hans-Peter Siefen

Co-Founder