Case Study: Knect365 (Informa) achieves 79% meeting growth and 8,000+ meetings with Brella

Knect365 Offers Fintech Companies and Experts Quality Connections at Finovate Events Worldwide

KNect365, a division of Informa that runs Finovate and other fintech events worldwide, needed a reliable way to help attendees find the most relevant connections amid short-form demos and a busy showfloor. To solve this networking challenge KNect365 selected Brella and its event manager platform and matchmaking tool to deliver smarter, interest-driven attendee matching.

After a successful pilot, KNect365 rolled out Brella across Finovate, TMRE Connect and Inside ETF events, letting organizers tailor interests regionally and enabling attendees to filter matches by interest or attendee type before the event. Brella’s platform supported 10 events with 8,000+ users and 8,000+ meetings, driving a 79% increase in meetings (Inside ETF, 2017–2019).

KNect365