Case Study: Informa boosts event networking and attendee engagement with Brella

Informa boosts conference networking with Brella, driving 60% platform engagement

Informa Markets, a major event organizer, faced the challenge of enhancing networking opportunities at its growing conferences. Attendees wanted to see participant lists in advance to prepare, and it was becoming harder for them to connect with the right people. They sought a cost-effective and simple solution, which they found in Brella's event networking platform.

By implementing Brella, Informa was able to provide a slick and easy-to-use app that significantly improved attendee engagement. The solution facilitated a record number of meetings and over 5,000 chat messages, with an average of 60% of the audience actively using the platform. Brella's dedicated meeting zones became an essential part of the show, and the vendor's outstanding support and helpful pre-built emails were also highlighted as key benefits.

Informa