Case Study: Forbes boosts attendee networking and meaningful connections with Brella

Forbes improves attendee networking at 30 Under 30 Summit 2025 with Brella

Forbes was facing a common industry challenge at its Under 30 Summit and other events. Attendees felt overwhelmed by the large crowds and had difficulty finding and connecting with people who shared their professional or personal interests. To address this, Forbes implemented the Brella event platform.

By using Brella's matchmaking, messaging, and meeting scheduling capabilities, Forbes significantly improved the on-site experience for attendees, enabling them to form more useful and meaningful connections. Brella provided valuable user analytics that offered insights into attendee behavior, including the identification of "super connectors." This data empowered Forbes to better understand its audience and design more impactful future events.

Forbes