Case Study: CREtech achieves scalable, seamless event networking with Brella

Constructing Efficient Networking to Help Events Reach New Heights

CREtech, a leading organizer of commercial real estate tech events, faced a scaling and flexibility challenge: as attendance grew, the team needed a reliable networking platform that could accommodate a wide variety of attendees and match startups, investors, entrepreneurs and real estate professionals. Brella was selected to provide a scalable networking solution to meet those needs.

Brella implemented its networking platform at CREtech’s events, building a detailed interest list, supporting onboarding and marketing, and enabling seamless matchmaking before, during and after events. The Brella-powered program ran across 3 events with 950 users, produced 1,300 meetings and saw 70% of meetings booked before the event, while the interest list and processes were easily reused for future CREtech events.

CREtech

Lindsey Imperatore

Chief Marketing Officer