Case Study: Hire Space achieves high‑engagement, 100% virtual COVID‑response event with Brella

Bringing Quality Content to a Desperate Audience, 100% Virtually

Hire Space, a venue‑booking platform that runs the EventLAB content hub, needed to pivot quickly when COVID‑19 shut down in‑person gatherings. For their webinar "How The Events World Is Responding To COVID‑19" they faced the common challenge of many organizers: how to deliver a high‑quality, fully virtual event and ensure delegates could join, create profiles and meaningfully network. To host the event they selected Brella’s virtual event platform.

Brella provided the platform and hands‑on guidance—walking Hire Space through setup, trial runs and attendee workflows—while Hire Space focused on educating delegates. The result: strong early sign‑ups, the session was at capacity the whole time with very few drop‑offs and attendees remained engaged for nearly the entire event, giving overwhelmingly positive feedback that the event eased anxiety and united the industry. Brella’s support was credited as a key factor in that success.

Hire Space

Felicity Cator

Event Manager