Case Study: WHU Campus for Finance achieves 1,000+ meeting requests and a 54% acceptance rate with Brella

1,000+ meetings requests and 54% meeting acceptance rate for WHU Campus for Finance

WHU Campus for Finance, a student association at WHU – Otto Beisheim School of Management, needed a better way to connect nearly 450 students with hiring companies during its virtual WHU New Year’s Conference 2022. With the event shifting from hybrid to fully virtual and a packed agenda of sessions and panels, the team turned to Brella’s event networking platform to power its digital career fair and make matchmaking more effective.

Brella helped WHU set up a tailored networking strategy with matchmaking categories, intent-based connections, and a pre-engagement plan that opened the platform two weeks before the conference. The result was over 1,000 meeting requests, a 54% meeting acceptance rate, nearly 200 chat requests, and 70% of meetings requested before the event, well above the average acceptance rate of 37%.

WHU Campus for Finance

Florian Schlüter

Academic Program