Case Study: The University of Jyväskylä achieves 100% company meeting participation with Brella

100% of hiring companies with meetings at DuunIT 2022

The University of Jyväskylä, one of Finland’s largest universities, needed to move its DuunIT 2022 IT career fair fully virtual because of Covid-19 while still delivering meaningful networking between students and hiring companies. They chose Brella’s virtual event platform and AI-powered matchmaking to support a more engaging, face-to-face-style experience online.

Brella helped the university design intent-based networking categories, optimize virtual booths, and encourage proactive company outreach through breakout rooms and 1:1 meeting scheduling. The result was nearly 300 student-company meetings in one day, over 1,170 chat messages, an 86% meeting acceptance rate, and 100% of hiring companies scheduling meetings, with an average of 14 meetings per company.

The University of Jyväskylä

Mikael Mengüs

Sales Manager