Case Study: Food & Beverage boosts customer acquisition and recipe engagement with Breinify

How A Pantry Staple Increased Customer Acquisition & Recipe Engagement

Breinify helped a Food & Beverage customer—a leading pantry staple and best-selling salad dressing brand in the U.S.—improve the performance of its recipe-focused website. The customer needed to drive more than two page visits, increase engagement with recipe pages, and collect more granular data while enabling dynamic recipe personalization.

Using Breinify’s AI-powered personalization and segmentation tools across the website, including personalized recommendations and optimized “You May Also Like” carousels, the customer achieved stronger engagement and acquisition. Breinify helped deliver 20x more recipe click-throughs than baseline, a 52% increase in recipe views, a 6.4% increase in customer acquisition, and a jump in email newsletter variations from 2 to over 1,500.

Food & Beverage