Case Study: Leading Personal Care & Beauty Company boosts CRM registrations and e-commerce conversions with Breinify

How A German Hair Care & Beauty Brand Increased CRM Registrations & E-Commerce Conversions

Breinify worked with a leading personal care and beauty company, a major global hair and beauty brand with significant website traffic. The company wanted to prioritize e-commerce by collecting first-party data, growing its CRM through website visits, and increasing conversions from its “Buy Now” buttons.

Breinify implemented 15 AI-driven campaigns in five months, activating four new use cases with dynamic banners, pop-ups, footers, predictive website experiences, and light gamification to drive account registrations and e-commerce clicks. The results included a 30% increase in CRM registrations, 105% growth in new account registrations, an 80% rise in e-commerce traffic from “Buy Now” clicks, and Breinify experiences driving 44% of page visits to CRM registration.