Case Study: Claro boosts prepaid sales with Breinify

Claro increases prepaid sales by 32% with Breinify

Claro, a telecommunications provider, faced the challenge of losing revenue to third-party recharge options as customers were not using its Mi Claro app to top up their prepaid services. They partnered with Breinify to use AI-powered personalization tools and push notifications within the app to address this issue.

Breinify implemented a solution using targeted push notifications sent at optimal times to encourage timely recharges. This strategy led to a 32% increase in sales of prepaid packages and an 18% rise in checkout conversions within 30 days. Additionally, Breinify's cross-promotion campaign for the ClaroPay app contributed to 61,000 new downloads in one month.

Claro