Case Study: Booster Box achieves 5X team growth in 3 years with Breezy HR

How Booster Box Used Breezy HR to 5X Their Team in Just 3 Years

Booster Box, a Tuscany-based startup led by Gianluca Binelli, faced a classic time-poor hiring challenge: find quality candidates who demonstrate persistence and curiosity while minimizing the tedious work of scheduling and repeated outreach. To scale recruitment from a non‑traditional location and maintain a strong candidate experience, they adopted Breezy HR’s applicant‑tracking and hiring automation platform.

Breezy HR delivered automated candidate communication, questionnaire screening, interview collaboration tools and scheduling integrations (including Calendly), freeing the team from inbox drudgery and enabling distributed hiring responsibility. The result: Booster Box scaled from 4 to 30 employees in about three years (a 5X increase), maintained a selective ~1-in-100 hire rate, and accelerated hiring decisions while improving candidate experience.

Booster Box

Gianluca Binelli

Digital Marketing