Case Study: Seaside Vacations achieves 50x more Google reviews and streamlined guest communication with Breezeway

How Breezeway's Texting Product Carved New Revenue Avenues for Seaside Vacations

Seaside Vacations, a family-run vacation rental operator in Chincoteague Island, VA and Ocean City, MD, faced fragmented guest communications: contact data wasn’t readily available in their prior stack, messages were missed after hours, and staff had to toggle between systems to respond. To address this, they adopted Breezeway’s texting service to connect property operations with guest messaging and centralize communications.

By integrating Breezeway (linked to their Track PMS), Seaside centralized two-way texting, automated reservation reminders and checkout review requests, and gave staff real-time visibility across both markets. The result was faster responses, significant time savings, and stronger guest experiences—most notably a jump from roughly 10 Google reviews a year to about 10 a week (a 50x increase)—boosting SEO, repeat bookings and revenue thanks to Breezeway.

Seaside Vacations

Elaine Stitcher

Owner