Case Study: Barti boosts pipeline and conversions with Breakout

How Barti turned its static site into a self-serve conversion engine with Breakout’s AI agent

Barti, an AI-powered cloud-based EHR platform for eye care practices, faced the challenge of engaging high-intent website visitors who had practice-specific questions outside of business hours. They sought to reduce their reliance on forms as the only conversion path and share product knowledge more conversationally without adding sales development representative headcount.

The vendor Breakout implemented its AI agent to turn Barti's website into a dynamic, interactive experience. The solution provided real-time engagement and personalized journeys for visitors, which resulted in a 5.7% reduction in bounce rate and a 9.8% conversation to lead rate. Most significantly, Breakout influenced an additional 19% of new sales pipeline within the first three months.

Barti

Colton Calandrella

CEO & Co-Founder