Case Study: Oars + Alps sharpens its brand and website with Breakout Studio

Oars + Alps refines men’s skincare brand with Breakout Studio

Oars + Alps, a digital direct-to-consumer men's skincare brand, wanted to refine its brand to more effectively communicate its commitment to natural products and target a more specific audience. They partnered with the vendor, Breakout Studio, for assistance with brand strategy, web design, and packaging to achieve this refocus.

Breakout Studio addressed the challenge by developing a cohesive visual identity, including a calmer color palette and striking iconography, alongside a witty and approachable brand voice. This new identity was applied to a user-centered website and custom holiday packaging. The vendor successfully helped Oars + Alps consolidate its brand elements and expand its messaging to better tell its authentic story.

Oars + Alps