Case Study: ICR Inc. achieves a clearer, more powerful brand presence with Breakout Studio

ICR Inc. builds a 360-specialist brand system with Breakout Studio

ICR Inc, a top strategic communications firm, worked with Breakout Studio to address a challenge with its brand identity. The company needed to shift its perspective from being seen as "Wall Street guys with incredible insight and power" to being recognized as "360 specialists who instill clients with their own insight and power."

Breakout Studio implemented a comprehensive solution that included brand strategy, visual identity, and web design. They created a refined, modular visual system with bold colors and gridline layouts to convey both sophistication and approachability. The vendor also redefined the structural hierarchy of ICR's services, resulting in a new identity and website that clearly communicates the firm's value as a serious partner to its clients.

ICR Inc