Case Study: Forethought modernizes its AI brand with Breakout Studio

Forethought earns 2022 GDUSA Digital Design Showcase recognition with Breakout Studio

Forethought, a leading provider of generative AI customer support services, needed a rebrand to modernize their look, feel, and sound. They partnered with Breakout Studio to help them live up to the powerful capabilities of their AI platform.

Breakout Studio implemented a comprehensive solution including brand strategy, visual identity, and web design. They created a bold color palette and an assertive tone of voice, alongside a visual language where each product is identifiable by its own color and icon. The new website features playful animations for a responsive experience, and the logo conveys themes of innovation and reliability.

Forethought