Case Study: Caselle achieves a sharper brand presence with Breakout Studio

Caselle launches a refreshed brand and website with Breakout Studio

Caselle, a provider of accounting and utility billing software for local governments, faced the challenge of an outdated brand presence that did not match the sophistication of its software or its reputation for personable support. Needing a sharper identity for an upcoming software launch and tradeshow, they enlisted Breakout Studio for a comprehensive brand refresh.

Breakout Studio unified and refined Caselle's visual identity with a vibrant new color palette, updated logo, and extensive illustration library. They designed a user-friendly website and created a full suite of attention-grabbing tradeshow assets. The solution successfully gave Caselle a polished and cohesive brand toolkit that accurately represents the quality of their software and their "Main Street" voice.

Caselle