Case Study: YOLO Board achieves 17% lift in average order value (AOV) with Bread Pay

YOLO Board Sees 17% Lift in AOV Since Launching with Bread

YOLO Board, a maker of stand-up paddleboards, electric bikes and outdoor gear, needed to shift from in-store and wholesale sales to build a stronger direct-to-consumer online presence while keeping higher-priced products accessible. To address this, YOLO partnered with Bread Pay to offer point-of-sale financing across its website.

Bread Pay was integrated throughout YOLO Board’s customer journey (homepage, product pages and checkout), and the results were measurable: financed orders had 76% higher AOV than non-financed sales, overall AOV rose 17% year-over-year, Bread Pay accounted for 34% of online sales, site traffic increased by 15%, and more than 55% of shoppers check pre-qualification — a transformation credited with accelerating YOLO’s online growth.

YOLO Board

Jameson Martin

Head of National Sales