Case Study: Wheelfire achieves nearly triple financed sales and 29% higher AOV with Bread Pay

Wheelfire Takes Sales, AOV into Overdrive with Bread

Wheelfire, a Pompano Beach specialist in aftermarket wheels and tires, needed a way to scale e-commerce sales while preserving a highly customized, mobile-first buying experience. After launching with Bread Pay to offer flexible, full-funnel financing and longer terms, the company aimed to reduce mobile friction, boost financed conversions, and support phone sales.

Bread Pay implemented a seamless, mobile-optimized financing journey (including early pre‑qualification and prominent placement throughout navigation and product pages) plus strong phone‑sales support. The results were dramatic: nearly triple the financed sales versus the same five-month period in 2017, a 29% higher AOV on financed orders, about 40% of customers engaging with financing before checkout, roughly 20% completing financing via phone, 80% of financed sales coming from mobile, and Wheelfire projecting a 45% increase in total sales for 2018.

Wheelfire

Johnny Figueroa

Head of Sales