Case Study: The Phoenix achieves 22% YoY sales growth and 16.4% higher financed AOV with Bread Pay

The Phoenix teams up with Bread Financial to make the world’s first at-home acoustic wave device for men’s sexual health accessible to the masses.

The Phoenix, maker of the world’s first at‑home acoustic wave device for men’s sexual health, needed a way to make its clinically effective product more affordable and broadly accessible. To drive conversion and support “as low as” marketing messaging, The Phoenix partnered with Bread Pay to offer flexible installment financing (3–24 months) and to leverage applicant retargeting and onCustomerClose data in its marketing stack.

Bread Pay provided installment loan options, applicant retargeting data ingestion into The Phoenix’s email platform, and hands‑on Merchant Success support to optimize the financing program. As a result, The Phoenix saw a 22% year‑over‑year increase in sales and a 16.4% higher average order value on financed purchases, with Bread Pay outperforming the company’s prior provider.

The Phoenix

Dan Steiner

Chief Marketing Officer