Case Study: Liberty Safe achieves higher tender share and AOV with Bread Pay

Switching to Bread Pay™ from Klarna has unlocked higher tender share and AOV

Liberty Safe, America’s #1 producer of heavy duty gun safes, home safes, fire safes, and commercial safes, wanted to improve financing performance and better serve customers with flexible payment options. After moving from Klarna to Bread Pay, the company aimed to increase tender share, approvals, conversion, and average order value.

Bread Pay implemented its financing solution with stronger underwriting, new term options, white-glove account management, and retargeting tools for abandoned carts and social campaigns. As a result, Bread Pay reached 10% of Liberty Safe’s sales, 60% of financed sales came from the 12-month 0% APR offer, and Liberty Safe reported higher AOV, increased conversion rates, and steady week-over-week sales growth.

Liberty Safe

Kyle Clouse

Head of Marketing