Case Study: PRx Performance achieves 87% higher financed AOV with Bread Pay™

PRx Performance achieves higher AOV with Bread Pay™

PRx Performance, a Fargo, North Dakota–based maker of space-saving fitness equipment, sought ways to make high-ticket gear more affordable and drive sales growth. PRx Performance has partnered with Bread Pay™ since 2016, using Bread Pay’s installment loan options (12-, 24- and 36-month terms, including promotional 12-month 0% offers) to give customers low monthly payments and greater purchasing access.

Bread Pay enabled PRx to offer structured financing and time-limited 0% promotions, producing measurable gains: financed AOV is 87% higher than overall AOV, a two-week 12-month 0% promotion drove a 65% lift in average daily sales and a 27% increase in AOV versus the rest of the year. PRx credits Bread Pay with helping expand affordability across its sites (including sister site GRIND Fitness) and fueling continued revenue growth.

PRx Performance

Rachel Rice

VP of Marketing