Case Study: Jura boosts premium coffee machine sales with Bread Pay

JURA optimizes a longer 0% APR term with Bread Pay™

JURA, the premium automatic coffee machine brand, wanted to expand beyond its historically more established buyer base and make its high-end products more accessible to new customers. To address this challenge, JURA partnered with Bread Pay to offer financing options that could help reduce the barrier created by its premium price points.

Bread Pay implemented a 24-month, 0% APR financing term for JURA, which helped drive sales of its premium and super premium products. In the first five months after launch, JURA saw an immediate 55% increase in average loan volume month over month and a 58% year-over-year sales increase for the 24-month term, showing that Bread Pay contributed to meaningful growth in financed sales volume.

Jura

Bradley Cooper

Head of e-commerce