Case Study: The BBQ Guys achieves a 9.5% conversion lift and larger carts with Bread Pay

How BBQ Guys Increased Conversions and Cart Size with Bread

The BBQ Guys (BBQGuys.com), a ShoppersChoice.com brand and leading online retailer of grills and outdoor cooking gear, needed an easy, affordable way for customers to pay over time so more shoppers could afford larger purchases. To meet that challenge they partnered with Bread Pay to offer a white‑label, pay‑over‑time financing option integrated into their checkout.

Bread Pay delivered a customizable, easy‑to‑implement financing solution with pre‑qualification and a seamless branded experience, and the impact was immediate: overall conversions rose 9.5%, customers using financing had a 32.6% higher average order value, and financed orders contained 24% more items. The BBQ Guys cited Bread Pay’s implementation ease and commitment to a branded user experience as key to these gains.

The BBQ Guys

Corey Tisdale

Chief Operating Officer